Hello! I’m Keri Mitoff.
Leading teams and creating impactful experiences for Product, UX/UI and Visual Design
I lead teams and transform ideas into impactful digital experiences, delivering innovative solutions that elevate brands and captivate audiences around the world.
Selected Works
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If You Are A . . .
I’m a design leader, and designer, and team player with 16+ years of experience across product, UX, UI, and brand, at companies large and small. I am actively looking for a new role. Just reach out via the contact form on my website with your project details, and I’ll schedule a consultation to discuss how we can work together to achieve your vision.
I take pride in my craft, and love mentoring earlier career designers to experienced professionals. I develop cross functional partnerships, and thrive in complex, ambiguous environments.
I’m a systems thinker with a high bar for quality. From process to pixels, I’ll collaborate with you, learn from you, and help make something we’re proud of.
I bring end-to-end product acumen, from vision and strategy to discovery and delivery. I’ll partner closely with you to generate the highest impact possible.
I’m {slightly_technical} and while (I’m ≠ engineer) I know my way /around & can speak “fluently” with you.
I can provide you with user-focused design solutions that drive engagement, optimize user experience, and support growth through strategic design thinking and effective product innovation.
Transforming ideas into digital realities by blending strategic insights with innovative design, helping brands thrive in a rapidly evolving digital landscape.
I deliver Thoughtful, Useful, Well Made, Impactful, & Beautiful experiences.
I follow IDEO's Human-Centered Design and the Lean UX Design Thinking process.
UX Process PDF Link01
Research
The key is to identify Users pain-points.
- Usability Tests
- Depth Interviews
- Online Surveys
- Competitive Analysis
02
Analysis
DAlways keep the user and their needs in mind.
- Synthesizing user research data
- Affinity Diagram
- Customer Journey Mapping
- User Personas Creation
03
Design
Confirm user and research data and start designing.
- Defining Navigation
- Confirm requirements to date
- Sketching
- Wireframing
04
Prototypes
Confirm business and user requirements.
- Low, and High Fidelity Prototypes
- Interactive Prototype
- Finalize Design and Strategy
- Confirm requirements and brand unity
05
User Testing
Test early and often.
- More Usability Tests
- Depth Interviews on Prototype
- Compile testing data and form next steps
- Make recommendations for next steps
06
Iteration
Know what to fix prior to launch.
- Make updates from testing results
- More Testing
- Complete design
- Launch and Iterate
My areas of expertise:
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Leadership & Mentoring
I provide strategic Product and UX Design leadership, guiding and mentoring teams to deliver innovative, user-centered solutions that drive success.
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Product, UX/UI Design
I deliver expert product and UX/UI design, strategy, and auditing for all platforms, ensuring seamless and impactful user experiences.
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Branding
I create impactful branding solutions, including comprehensive brand books, custom iconography, and cohesive visual assets that elevate your brand identity.
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After Effects Animations
I create custom After Effects animations for logos, enhancing intros, web content, and social media with dynamic visual storytelling.
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2D and 3D Illustrations
I provide custom 2D and 3D illustrations and animations that bring ideas to life with unique, captivating visuals.
