background

Who am I, you ask?

Keri L. Mitoff

I'm a Principal/Lead/Senior Product/UX/UI Designer creating the future of digital experience: Turning user experiences into life experiences, delivering outstanding products and services through innovative design solutions.

View Projects
Selected Projects

Some work I'm most proud of.

  • Case Studies
    Image
    Kidney App Case Study

    UX/UI Design for a Mobile Kidney Application

    A mobile healthcare, elearning, social, health and progress tracking, calendar, alerts and video conferencing application for pre and post operative kidney patients.

    See Case Study
    Main Goal

    Allow pre and post operative kidney patients to find the resources they need to stay on transplant lists.

    My Role

    UX/UI, Product, Visual Designer, Researcher & working with cross-functional teams to implement design.

    Image
    FLY UX

    UX Design, Product Design & Prototyping for Airline App

    Conducted user research into airline apps to identify good & bad user experiences, apply findings to design & prototyping new app.

    See Case Study
    Main Goal

    Create smooth airline booking process flow and identify pain points within the flight booking process.

    My Role

    Sole UX Researcher & Product, UI and Visual Designer & working with cross-functional teams to implement design.

    Image
    Covid-19 Dashboard

    UX/UI Design for a Web Application

    Conducted user research into Covid-19 apps to identify good & bad user experiences, applying learnings to designing & prototyping new app.

    See Case Study
    Main Goal

    Create a visually stunning Covid-19 web application that compiles the data and research.

    My Role

    Sole UX Researcher, Designer & working with cross-functional teams to implement design.

    Image
    Waitless Mobile Payment App

    Product, UX/UI Design for a Mobile Payment Application

    A mobile order and payment app for people who love dining out and drinking, but hate waiting in long lines.

    See Case Study
    Main Goal

    Allow a user to be able to order drinks, split a bill, pay a bill when dining out with friends at participating establishments.

    My Role

    UX/UI, Product and Visual Designer, Researcher and Branding

  • Product/UX/UI DESIGN
    Image
    Modern Designed Websites

    Modern Websites for SaaS Solutions

    Modern designed websites for SaaS solutions and business, web3, AI and startups showing several layout from the same design system all in Figma.

    See Design
    Main Goal

    Design visually elegant SaaS websites utilizing the same Design System.

    My Role

    Design, Research, Design Sytem & working with cross-functional teams to implement designs.

    Image
    VERSAI Mobile Chat AI, NLP & ML App

    Engage in Natural Language Conversations with the Power of AI

    A mobile chat application usitlizing NLP - Natural Language Processing, AI - Artificial Intelligence and ML - Machine Learning models. This advanced AI chat application VERSAI is your personal AI-powered assistant, ready to help you navigate your day and provide valuable insights. We're here to make your life easier. Let's get started on this exciting journey together!

    See Design
    Main Goal

    Design a robust mobile chat application usitlizing NLP - Natural Language Processing, AI - Artificial Intelligence and ML - Machine Learning models.

    My Role

    UX/UI, Product and Visual Designer, Researcher and Branding & working with cross-functional teams to implement design.

    Image
    Conversational Chatbot Design

    Chatbot Design Examples

    Clean and elegant conversational chatbot designs for omnichannel marketing, personalized engagement, optimum scalabilitya and integragted reporting suite.

    See Designs
    Main Goal

    Design various types of white label chatbots to be integrated into other companies products and services.

    My Role

    Design, Research, Interactivity & working with cross-functional teams to implement design.

    Image
    Addressable Admin SaaS Dashboard

    Data Analytics Interactive Admin Dashboard

    Addressable is the Web3 Growth Suite designed to leverage data-driven Web2 and Web3 insights to Discover users done in Figma with a comprehensive and colorful design system.

    See Design
    Main Goal

    Design a Web3 Growth Suite to leverage data-driven Web2 and Web3 insights to discover users done in Figma with a comprehensive and colorful design system.

    My Role

    Web Design, Design System, Illustrations, Interactivity & working with cross-functional teams to implement design.

    Like to see MORE design work?

    See my organized archive! 🎉